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Tea Ceremony

Tea Ceremony

With a sincere heart
We are dedicated to high-quality tea at a fair price

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Take the footsteps of the Tainan people and follow the footprints of Taiwan.

Tea & Magic Hand was founded in Tainan in 1993. The founder, Chairman Wang Xian-Ming is a local of Tainan. Due to his love for drinking tea and his preference for drinking good tea, he started to get exposed to tea culture.

Through adhering to the passion for tea drinks and insistence on quality, Tea & Magic Hand is celebrating its twenty-seventh year. From the small store selling only seven cups a day to the present tea drinks corporation with nearly six hundred branch stores.

Tea & Magic Hand wants to serve more local people and therefore the branch stores are mainly located in the cities and townships of central and southern Taiwan. We are not only a local brand that is producing tea drinks in Taiwan but also the representative of “handmade tea drinks” rooted in the central and southern regions.

Make the simple tea with a pure heart

Our endeavor is to make every mouthful of tea with the “simplest essence” of the tea leaves!

The main product of Tea & Magic Hand, the “pure tea series,” adopts the “original tea” from “pure Taiwanese tea” produced through contract farming with local tea farmers in Mingjian, Nantou.

To provide consumers with the “purest and safest” fine tea, Tea & Magic Hand searched for the best mountain grown tea twenty years ago.
Through the concept of contract farming with locally independent farmers and comprehensive farm management, we are able to maintain high-end tea quality and stable production. Our endeavor is to make every mouthful of tea with the “simplest essence” of the tea leaves!
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Professional Handmade High-quality Fine Tea at Reasonable Prices

A fine and safe cup of tea starts from its origin!

To ensure the quality of tea leaves and ingredients precisely, Tea & Magic Hand implement strict control procedures from land, tea breeds, planting, picking, producing, packaging, transportation, to tea drinks making. As a professional tea drinks maker, we not only understand how to brew good tea but also make good tea. In this way, our consumers can drink tea with peace of mind. For consistent operation, Tea & Magic Hand does not allow the use of third parties in our operation; therefore, we can control operation costs more precisely and contribute back to the consumers. Our customers can drink the purest Taiwanese fine tea at reasonable prices.
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History

  •  
    1989.08.15
    Founded the Bamboo Tea Shop.
  •  
    1993
    Officially renamed as Tea & Magic Hand.
  •  
    2001.07.21
    Opened the first branch store and also open for franchise.
  •  
    2002
    Established White Gourd Tea Factory.
  •  
    2005
    Established Management Office Headquarters.
  •  
    2005
    Established Warehousing and Logistics Team.
  •  
    2005
    Established Tapioca Ball Factory.
  •  
    2006
    The number of branch stores in Taiwan reached over 100.
  •  
    2008
    The number of branch stores in Taiwan reached over 300.
  •  
    2008
    Started contract farming with tea farmers of Mingjian Township, Nantou.
  •  
    2009
    Established the first tea factory, Mingjian Songbailing Tea Plant No. 1, over 900 pings.
  •  
    2011
    Established the second tea factory, Mingjian Township Puzhong Village Shizitoushan Tea Plant No. 2, over 1,800 pings.
  •  
    2014
    The number of branch stores reached 600.
  •  
    2015
    The total area of contracted tea farms reached 510,000 pings (about 168 hectares).
  •  
    2016.08
    Official Facebook fan page established.
  •  
    2016.12
    Official LINE@ account established.
  •  
    2017.07
    Upgraded the pure tea drinks and started to adopt 100% Taiwanese tea leaves.
  •  
    2017.07
    The innovatively developed Taiwanese Dianhong and Taiwanese Pure Green teas went on the market.
  •  
    2017.07
    Released the first official brand short film of Tea & Magic Hand directed by Wu Nien-Jen.
  •  
    2017.08
    Launched the exclusively developed super cups of 838 c.c. and 888 c.c. in the market.
  •  
    2017.08
    Invited to join the 2017 Nantou Global Tea Expo.
  •  
    2017.11
    Five-star tea factory, Mingjian Township Puzhong Village Shizitoushan Tea Plant No. 2, was granted certification by the Agriculture and Food Agency, Executive Yuan.
  •  
    2017.11
    Four-star tea factory, Mingjian Songbailing Tea Plant No. 1, was granted certification by the Agriculture and Food Agency, Executive Yuan.
  •  
    2017.12
    Super Qing Tea made with the exclusively developed extraction technology went on the market.
  •  
    2018.01
    Contract farming with Lishan High Mountain Tea Farm signed.
  •  
    2018.02.12
    Secured the construction license of Lishan High Mountain Tea Factory.
  •  
    2018
    Planning and preparing Fushoushan contract farming tea farm.
  •  
    2018.03
    Featured on SET TV “Career Master”
  •  
    2018.12
    Launch of Tea & Magic Hand Chinese official website.
  •  
    2019.07
    Launch of Tea & Magic Hand Japanese and English official websites.
  •  
    2019
    Five-star tea factory, Mingjian Township Puzhong Village Shizitoushan Tea Plant No. 2 & Mingjian Songbailing Tea Plant No. 1, was granted certification by the Agriculture and Food Agency, Executive Yuan